商业银行零售客户资产配置行为研究-宝阳悦读网

　　　　

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商业银行零售客户资产配置行为研究

作者：咬亮

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本文通过近5年关于零售客户管理的工作实践和数据挖掘，在前期研究的基础上进一步提高了数据质量和利用价值；3.方法上坚持用实践中分类和比较的方法进行研究；本文是从私人银行客户、财富客户和普通客户三类客户比较分析的视角出发，以财富水平高低不同的零售客户之间在商业银行的资产配置行为有差异的假设前提，从储蓄存款到金融资产，从资产配置到投资心理，从财富水平到贡献水平，从熊市到牛市等多个分析维度开展了研究和探讨，这也是理论结合实践在方法上的一个创新。

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0.239737s

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