社会网络嵌入与营销渠道行为：理论与实证-宝阳悦读网

　　　　

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社会网络嵌入与营销渠道行为：理论与实证

作者：张闯

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内容简介:

针对传统渠道行为研究缺少对渠道网络背景进行研究的缺陷，本书从社会网络嵌入的视角展开对渠道权力及其应用、依赖、冲突与合作等渠道行为变量的研究，在定性研究与理论建构的基础上实证检验了营销渠道网络结构嵌入、关系嵌入以及渠道成员社会资本对渠道依赖、渠道权力及其应用、冲突与合作等渠道行为变量的影响机制。

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