中国电视广告经营模式创新研究-宝阳悦读网

　　　　

分类页面广告

中国电视广告经营模式创新研究

作者：黎斌,蒋淑媛

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内容简介:

以中国媒体业的改革为大背景，综述我国媒体广告经营的生态环境发生的诸多变化，及由此引起的各地电视媒体广告经营模式的变革，并对经营有特点的媒体进行了深入剖析。选择典型案例进行分析的原则，首先是该媒体的广告经营业绩突出，其次是该媒体在广告经营上表现出了与众不同的独特性，再就是该媒体经验具有推广借鉴意义。最后，又将视野扩展到境外，对美国、日本、韩国的广告经营进行介绍，并对我国媒体广告经营的发展趋势进行了分析。

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