中国电视媒体产业经营新动向-宝阳悦读网

　　　　

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中国电视媒体产业经营新动向

作者：黄升民,周艳

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内容简介:

在全球化的浪潮下，中国的传媒事业，尤其是电视媒体产业将何去何从？中国电视媒体产业经营新动向包括数字电视风云、模拟电视经营改革、电视媒介新关注和电视媒介品牌经验四部分，对数字电视燎原趋势、电视节目市场透视、模拟频道的广告经营、公共频道困境以及地方电视台的品牌觉醒等内容作了详细的介绍。

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