电视品牌战略研究-宝阳悦读网

　　　　

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电视品牌战略研究

作者：段鹏

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内容简介:

本书从电视媒介品牌的发展由来、要素构成、价值评估等几个方面入手，比较全面地介绍了当前我国电视媒介品牌发展的现状，并通过大量案例深入分析了在我国特有媒介生态环境中电视媒介品牌塑造、维护以及延伸等方面的特点，进而针对这些特点提出了较有针对性的解决方案。本书适合高等院校的传媒相关专业师生、电视节目制作者、电视媒介机构运营者参考使用。

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0.286544s

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