媒介愿景论-宝阳悦读网

　　　　

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媒介愿景论

作者：袁靖华

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内容简介:

从“媒介愿景”这一创新角度切入，研究媒介组织的市场经营和企业管理问题，建构媒介愿景战略管理理论，提出具体实践方略。指出要实现我国媒介组织的成功转型，有必要以愿景管理推动媒体改革，实现从媒体价值观、使命、核心理念到媒介组织行为的整体提升，而受众身份认知则关系媒介企业愿景战略的成败。也为思考媒介企业的身份定位这一理论悬疑问题，提供了新的思路。

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