媒介与奥运：一个传播效果的实证研究北京奥运篇-宝阳悦读网

　　　　

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媒介与奥运：一个传播效果的实证研究北京奥运篇

作者：柯惠新

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“媒介与奥运”系列丛书由“北京奥中篇”、“雅典奥运篇”和“北京奥运篇”三部构成，较为完整地呈现了“媒介与奥运”研究课题自2001年以来所有的研究成果。“媒介与奥运”系列研究的总体目标在于：力图通过翔实丰富的的实证研究，完整地展现在如今媒体丛生林立、跨媒体交错影响的时代，受众在奥运会这样的全球性盛事中，如何与媒介产生互动，其体育意识和国家意识如何受到大众媒介的影响，大众媒介在如此盛事中形成了怎样的传播格局与传播模式，从而为中国的媒介传播效果研究贡献一份力量。

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