对外报道策略与技巧-宝阳悦读网

　　　　

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对外报道策略与技巧

作者：侯迎忠,郭光华

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内容简介:

在系统梳理我国对外报道业务变革历程的基础上，对我国对外报道机构及其规制、对外报道的外部环境进行理论分析并从实务操作层面探讨对外报道的方式、策略，内容采集与制作，信息加工与整理，对外报道的策划与组织，对外报道的受众策略及效果评价，网络时代对外报道业务的演进与变革等问题。适读对象，新闻传播专业研究人员、学生，外宣从业者、媒体管理人员、传媒爱好者。

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