玩转媒体做创意：广告媒体创意实战解析-宝阳悦读网

　　　　

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玩转媒体做创意：广告媒体创意实战解析

作者：闫琰,李明合

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内容简介:

虽然本书以“媒体创意”为名，但本书并不敢将“媒体创意”概念占为已有，更不敢将之标榜为理论创新，更多的只是把学界、业界同仁们业已形成的理论和实践成果梳理成书而已，所以本书共收录250多个案例，既是作为例证，更是为了分享。

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