西方传媒对外报道策略-宝阳悦读网

　　　　

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西方传媒对外报道策略

作者：王海

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mobi/epub/pdf/awz3

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内容简介:

本书试图从文本分析出发，辅以传播学、语言学和符号学等相关学科的理论，对西方媒体的对外报道表现手法、对外报道与政府决策、外交的互动关系，以及媒介集中化对对外报道的影响进行剖析，从中发现西方媒体对外报道的规律性认识，为我国媒体在国际传播领域的竞争和实施“走出去”的战略方针提供借鉴。适读对象：新闻传播专业研究人员、学生，外宣从业者、媒体管理人员、传媒爱好者。

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