电视栏目运作与管理-宝阳悦读网

　　　　

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电视栏目运作与管理

作者：闫维毅,吕正标,高福安

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电视栏目的运作与管理是电视业务研究的重点课题，同时也是电视实践者的操作难题。本书以电视栏目的运营管理为核心，结合新媒介的发展，梳理了我国电视运营的历程，对我国电视栏目生产体制和运行机制进行了反思。作者重点围绕电视栏目的生产流程及管理，从栏目的策划、栏目形态及表达、栏目评价激励、赢利模式以及过程管理等核心环节，结合业界的具体操作案例展开论述，并从竞争、职能、机制三个角度对影响未来电视栏目运营的各项因素做出了前瞻性的思考。

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