塑造电视品牌：原则与实践-宝阳悦读网

　　　　

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塑造电视品牌：原则与实践

作者：沃尔特·麦克道尔

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内容简介:

一年半以前，我有幸和一群年轻人创立了口口口品牌管理有限公司的前身口口口文化传播——3个口，就是一个“品”字。我们全身心地投入到电视媒体的品牌建设中，立志把国外电视媒体在品牌建设方面的经验运用到中国电视的实践中来，试图寻找到一条适合中国的媒体品牌建设之路。学习国外的专著、研究国外的宣传片，成了我们日常的工作。

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