营销20力：营销策略的全方位指南-宝阳悦读网

　　　　

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营销20力：营销策略的全方位指南

作者：大卫·皮尔森

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内容简介:

本书作者以自己在多个国际公司的40多年的从业经历告诉我们营销人员应该如何做好营销，应该关注营销的哪些方面，不仅仅要关注产品、价格、渠道和推广，还要关注其他方面，如包装、计划、公关、利润等。作者共总结出20个和营销有关的“力”。书中内容叙述简洁，内容浅显易懂，案例生动有趣，值得一读。

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