商帮传奇（第二部）徽商沉浮-宝阳悦读网

　　　　

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商帮传奇（第二部）徽商沉浮

作者：孙科柳

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经济管理 >> 经济金融

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内容简介:

本书对古今徽商的历史脉络进行梳理，从明清亦贾亦儒的徽商先祖到今天享誉全国、走向世界的商界精英，全景式展现徽商的“前世今生”，并从徽商的地域性格和文化气质、营商之道等侧面，通过许多鲜活的个案，勾勒出新老两代徽商的集体群像，凸显“徽骆驼”的拼搏精神和“多才善贾”的智慧。通过介绍诸多代表性人物的商海传奇，呈现徽商享誉数百年的成功之道，以及新时代下浴火重生的商道精髓。

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