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长尾盈利效应

作者：叶福成

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互联网的兴起，让世界为之一变，市场也在网络的颠覆之下发生了巨大的改观。因此，唯有充分利用这种改变，我们才能占据先机。当消费者面对无限的选择时，他们真正想要的产品和获得产品的渠道都出现了重大的变化，一套崭新的商业模式也随之崛起——这就是长尾盈利模式。本书通过一个个鲜活的长尾故事，向你详细介绍这种理论是如何广泛地应用于世界的每一个角落，让你在丰饶经济时代大显身手。

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