企业数字化转型的风口之争：2019年度连锁品牌趋势观察报告-宝阳悦读网

　　　　

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企业数字化转型的风口之争：2019年度连锁品牌趋势观察报告

作者：上海交通大学海外教育学院连锁品牌战略研究所

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本书分析了国内中小企业数字化进程的现状和挑战，使用SaaS服务的过程和问题，同时，在对千家企业进行问卷调查的基础上，对SaaS服务商和应用企业进行了分析与评估。在数据分析的基础上，本书挑选了CRM、HR、协同办公、ERP等通用领域以及餐饮、大数据等垂直领域的典型SaaS服务商做了深度探访，力图全面呈现目前中国零售企业和SaaS服务提供商取得的经验和面临的挑战。本书可供企业管理人员参考、阅读。

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