教育报刊市场化的困境与突围-宝阳悦读网

　　　　

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教育报刊市场化的困境与突围

作者：张才生

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教育报刊是以立足教育、服务教育为鲜明特征的专业性报刊，是我国报刊群体的重要组成部分。从其内容上看，可分为理论研究类、工作指导类、教学指导类、学生教育类、学习辅导类、高校学报类和幼儿教育类等存在形态。教育报刊与其他报刊一样，是一种特殊的精神产品。在同质报刊竞争激烈的今天，实施科学、有效的营销策略，最大程度地提高市场占有率和发行量，是其获得社会效益和经济效益的核心竞争手段。

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