中国电视收视年鉴.2014-宝阳悦读网

　　　　

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中国电视收视年鉴.2014

作者：陈若愚

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陈若愚主编的《中国电视收视年鉴(2014)》对 2013年中国电视收视市场从收视环境、观众特征、观众收视行为、频道竞争、节目竞争等方面进行了全方位描述与分析。本书主要包括以下四部分内容：第一部分，综述。主要从收视环境、观众特征、观众收视行为、频率竞争格局等方面对2013年中国电视收视市场进行全景式扫描与分析；第二部分，专题研究。对 2013年新闻、交通、音乐、文艺等主要频率的收视状况进行分析。第三部分，收视数据。CSM媒介研究 2013年对全国64个城市进行收听率调查的城市的收视统计数据，涉及人均收视时间等。第四部分，附录。

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