中国电视对外传播创新研究：基于境外电视跨国传播之启示-宝阳悦读网

　　　　

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中国电视对外传播创新研究：基于境外电视跨国传播之启示

作者：谢毅

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内容简介:

电视媒体作为信息发布、文化传播的重要载体，全球传播时代最有效的传播工具之一，对于塑造国家的国际形象，营造有利于本国发展的国内国际舆论起着至关重要的作用。要取得电视对外传播效果突破性的提升，必须将其作为一个系统工程，从媒体结构、传播渠道、目标定位、运作方式、节目模式、人才培养等方面全面寻求可操作的创新策略。

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