时代华纳：并购铺就的传媒帝国-宝阳悦读网

　　　　

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时代华纳：并购铺就的传媒帝国

作者：彭剑锋

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时代华纳为何能够迅速发展壮大？时代华纳成功并购的秘诀是什么？《时代华纳:并购铺就的传媒帝国》通过解读时代华纳的发展历史，了解这个传媒帝国的各家前身企业及其并购的大致历程；通过感悟时代华纳的领导人，领会到时代华纳屡次化险为夷、引领时代潮流的原因；通过解析时代华纳的业务产品特征和营销特点，纵览时代华纳庞大的传媒业务体系和产品业态互动的独特推广方法；通过分析时代华纳的资本运作、治理结构、企业文化与人力资源管理，了解其企业内部现状和在并购后的融合方面所付出的努力。

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