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没钱办事的必杀技

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中层主管不要轻易对下属作出重要承诺，因为中层主管不能控制的因素实在太多，一旦出现问题，就十分容易超出中层主管的控制范围。现代营销技术的出现，业务员也应当重新定位，不能再像以前一样做事。人头费是一项重要的固定支出，无法改变，我们唯一能改变的就是提高每个人的人均绩效，使得其成本费用的所占比例下降。本书通过各种真实的案例告诉大家如何在激烈的市场环境中生存下去。

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