乡村旅游开发与经营管理-宝阳悦读网

　　　　

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乡村旅游开发与经营管理

作者：黄顺红

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本书系统介绍了乡村旅游开发与经营管理的基本原理和基本方法，以及乡村旅游的最新研究成果和开发案例，全书共11部分，包括认识乡村旅游、乡村旅游资源调查与评价、乡村旅游市场调查与分析、乡村旅游开发主题定位、乡村旅游产品开发与设计、乡村旅游目的地规划与建设、乡村旅游投资与管理、乡村旅游促销策略及创新、乡村旅游人力资源管理与培训、乡村旅游开发案例解读及乡村旅游相关规范、标准。本书既注重乡村旅游资源开发与利用的整体性与理论体系，也强调实际案例的指导作用，以期读者能较好地掌握乡村旅游开发与经营管理的基本理论和方法，并用于实际工作。

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