卖故事：如何有温度地说服他人-宝阳悦读网

　　　　

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卖故事：如何有温度地说服他人

作者：徐云松

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内容简介:

“卖故事”是一种低成本、高价值的营销技巧，所带来的情感价值和创造的利润不可小看。一个好的故事，可以为商家节省高昂的广告费用，亦可以为个人建立起影响力，让他人听从于你。好故事的两大标准是未知和真实，本书将从我们为什么要卖好故事，以及如何卖好故事等方面，结合百余例经典案例，全方位分析讲好一个故事的诀窍，手把手教你卖故事。

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0.547271s

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