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AIGC网络营销（慕课版）

作者：魏振锋

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内容简介:

在数字化浪潮中，网络营销已成为企业开拓市场、塑造品牌、实现业务增长的核心驱动力，而AIGC技术的横空出世无疑为网络营销领域注入了一股强大的创新活力，成为推动行业变革的关键力量。本书系统地讲解了网络营销的相关策略、方法与技巧，共分为8个项目，分别是AIGC与网络营销概述、AIGC工具的高效应用、AIGC+网络营销人货场分析、AIGC+搜索引擎营销与App营销、AIGC+短视频营销与直播营销、AIGC+社交媒体营销、AIGC+网络广告营销、AIGC+网络营销策划与应用。

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