新媒体广告设计（AIGC版微课版第2版）-宝阳悦读网

　　　　

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新媒体广告设计（AIGC版微课版第2版）

作者：张涛

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新媒体广告融合了艺术与文化、数字技术，在品牌传播和市场推广中发挥着举足轻重的作用。本书将理论讲解与案例分析结合，系统地介绍了新媒体广告设计的理念、策略与方法，主要内容包括走近新媒体广告、新媒体广告文案撰写、新媒体广告色彩设计、新媒体广告字体设计、新媒体广告图像设计、新媒体广告版面编排，以及新媒体广告设计实战等。本书内容新颖，案例丰富，既可作为应用型高等院校和职业院校新媒体广告设计相关课程的教学用书，也适合新媒体广告设计、新媒体运营等从业人员阅读学习。

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