“创新之父”奥斯本创意学经典（套装三册）-宝阳悦读网

　　　　

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“创新之父”奥斯本创意学经典（套装三册）

作者：亚历克斯·奥斯本

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本系列图书的作者亚历克斯·奥斯本是创新学之父，也是“头脑风暴”的发明人，是世界知名广告公司BBDO的创始人之一，是美国知名的创意思维大师。其作品的销量曾一度超过了《圣经》，成为引人注目的畅销书。本系列选取了他最知名的三部著作《把创新当成习惯》《开发创造力的101个方法》以及《纽约大学的40堂创意思维课》。在这些书中，奥斯本以生动、简洁的创新案例告诉我们：创新其实很简单，只要你有想象力，只要你愿意去做。

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