胡雪岩管理日志-宝阳悦读网

　　　　

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胡雪岩管理日志

作者：张兴龙

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内容简介:

胡雪岩是中国历史上唯一的红顶商人。在官场、商场呼风唤雨，他一生大起大落，由学徒到巨富再沦落至孑然一身，胡雪岩跌宕的一生就是一部商业经典。他的官商协作智慧、超前的品牌意识、精准的用人眼光等至今仍为后世津津乐道。本书采用管理日志的形式，将胡雪岩的经营理念、商业智慧以及处世哲学等重新梳理整合，再现一代巨贾的商业世界，揭示胡雪岩乱世中成就伟业的奥秘，让读者在轻松阅读胡雪岩商场传奇的同时得到宝贵的经商启示。

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