微博主的社会认同建构-宝阳悦读网

　　　　

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微博主的社会认同建构

作者：杨桃莲

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内容简介:

当前，网络媒体已成为现代人生存方式的重要组成部分，直接导致了人类认同基础的改变，而微博时代的到来则以其技术特性将群体认同的方式和类型大大扩展，微博中无限丰富的信息令微博用户形成类聚，用户总会在某些用户那里找到需要的信息，促成共同话题的形成，进而产生新的交流关系，最终可以依据话题的多样性构建成新的群体认同关系。《微博主的社会认同构建》即是通过“虚拟”田野观察法、文本分析法、案例研究法、焦点事件法，对新浪微博进行田野考察、系统研究，以揭示微博在重塑人们的思维和观察模式、重塑我们的社会生态方面所展示的巨大力量。

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