沉浸乐购：体验式消费新浪潮-宝阳悦读网

　　　　

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沉浸乐购：体验式消费新浪潮

作者：蔡舒恒

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在本书中，我们吸收了目前被广为接受的一种观点，即体验经济是以服务为舞台、以商品作道具，从生活与情境出发，塑造感官体验及思维认同，以此抓住顾客的注意力，改变消费行为，并为商品找到新的生存价值与空间的新商业活动。在本书中，我们主要选取了体验经济发展最为典型的旅游、文创、快消品和游戏行业。通过本书梳理的7个案例，我们希望读者能够深入参与到未来体验经济蓝图的构建中，形成自己独特的阅读“体验”。

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0.476716s

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