市场分割条件下中国企业横向整合战略选择、管理模式与绩效的关系研究：以 2014 年以前中国市场分割性为例-宝阳悦读网

　　　　

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市场分割条件下中国企业横向整合战略选择、管理模式与绩效的关系研究：以 2014 年以前中国市场分割性为例

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横向整合战略作为中国企业在经济全球化和市场分割性的双重背景下的重要成长战略，受到国内外学者的广泛关注。然而， “在什么样的内外部条件下，选择什么样的横向整合战略更能够促进企业绩效？”成为理论界和实务界高度关注并亟待解决的问题。本书引入了国际化理论与IR研究范式来研究中国企业横向整合国内市场所面临的一体化——地方化战略选择对企业绩效的影响关系与作用机理。研究结论为中国企业横向整合国内市场的管理实践和政府政策制定具有一定的借鉴作用。

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