从竞争优势到卓越价值：赢得持久超常经营绩效-宝阳悦读网

　　　　

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从竞争优势到卓越价值：赢得持久超常经营绩效

作者：马浩

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内容简介:

在激烈竞争的现代社会中，企业要获得持久的卓越绩效，必须不断赢得、增强并且更新其竞争优势。同时，竞争优势也是20世纪战略管理学研究的核心话题与主导范式。在21世纪，随着数字经济时代的到来以及商业模式思维与相关实践之兴起，价值创造与创新正在日益成为大家关注的焦点?

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0.318286s

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