大数据：大价值、大机遇、大变革(全彩)-宝阳悦读网

　　　　

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大数据：大价值、大机遇、大变革(全彩)

作者：李志刚

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不管你愿意不愿意，我们每天都在制造和分享数据；不管你关心不关心，我们已经生活在大数据的包围之中。大数据，这个在 2012 年突然火爆起来的词汇，我们究竟该如何解读？本书介绍了大数据产生的背景、特征和发展趋势，从实证的角度探讨了它对社会和商业智能的影响，并认为大数据正影响着商业模式的转变，将带来新的商业机会。能否对大数据进行处理、分析与整合将成为提升企业核心竞争力的关键！大数据，既是一场大机遇，也将引发一场大变革！

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