数据分析之道：用数据思维指导业务实战-宝阳悦读网

　　　　

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数据分析之道：用数据思维指导业务实战

作者：李渝方

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内容简介:

本书以数据思维为主题，以数据分析全流程为主线，融合了编程语言、统计学基础及案例分析等内容。全书分为4篇，囊括了数据思维的概念和培养方法、数据来源及体系建设、数据分析三大思维方式及用户流失、用户转化实战等共11章的内容。本书囊括了数据分析中常用的分析方法，包括经典的海盗（AARRR）模型、麦肯锡的MECE模型、逻辑树、漏斗分析、路径分析、对比分析、A/B试验、RFM模型、K-Means算法、5W2H等分析方法，还包括各类方法的实践案例及Python实操项目。可以说本书是数据分析方法论与统计学知识、编程语言及应用案例的完美结合。

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