南汽六十年：中国轻型汽车工业旗舰沉浮录（1947-2007）-宝阳悦读网

　　　　

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南汽六十年：中国轻型汽车工业旗舰沉浮录（1947-2007）

作者：顾民

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mobi/epub/pdf/awz3

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内容简介:

本书描述了中国轻型车鼻祖南汽的创业史。跃进牌汽车是南汽的第一次创业成果，其后三次创业南汽逐渐衰落：依维柯项目并未巩固其轻型车龙头地位，而以农用车之名曲线上轿车之举使企业处于"费留”之地，收购MGR则是战略上的又一次急转。南汽落败的直接原因是战略错位；但最根本的原因是国有企业对于品牌的属性认识淡漠。忠于规模，只能沦为代工者；忠于品牌，才能永续发展。重构充满自然人精神的品牌梯队，是中国经济转型的必由路径。

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