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创业第二课

作者：江游

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这是一本中国版的“精益创业”。国内第一本通俗创业教程，中国（深圳）创新创业大赛、深圳宝安创新创业大赛推荐用书。创业路上，一般人成功不了，创业的成功之路是“二”般人走的路。如何迈过创业过程中的沟沟坎坎，本书从创业心态谈起，如何选择行业、产品？如何进行市场推广？转型要注意什么？企业文化如何打造？乃至股份改造、员工管理等方面，书中都进行了详细剖解。书中引经论典，融合了中华文化之精髓、西方经典的管理之道，既有中外高大上的成功创业案例，也有接地气的日常我们所能接触到的普通创业者的案例。

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