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开酒吧，你也行！

作者：余洋

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本书为酒吧销售，策划方面的指导书，结合实操案例，给后来的经营者一个思路上的拓展和具体的执行方式。在书中，作者从自己的实际经验出发，从酒吧行业市场调查、自我定位、选址、装修，到运营管理、活动营销、员工管理激励等多方面给想要开酒吧或正在运营酒吧的同行提供了一些可供直接学习借鉴的实践经验。尤其是在酒吧的运营和管理方面，作者以大量图表分析了自己如何制定运营目标，如何管理员工，如何设立有效的内部奖励机制以切实提高营业额等。对于那些想要开酒吧，或者在经营中有困惑的读者来说，本书是一本内容翔实，具有较强操作性的酒吧开店营业指南。

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