传通影响力：操控、说服机制研究-宝阳悦读网

　　　　

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传通影响力：操控、说服机制研究

作者：（法）穆奇艾利著；宋嘉宁译

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内容简介:

从传通系统理论及其交流过程的全新方法入手，揭示了在销售、广告、演讲、宣传、施展魅力、积极性调动及日常生活中各类操控行为运用传通技巧时不同影响力现象的同质性。 “传通影响力操控、说服机制研究”指出影响力的技巧并非一门建立在直觉基础上的不可言传的艺术，同时，它提供了一套简单易行的分析方法。该分析方法以大量的实例帮助读者学习这套理论并制定应用于交流行为的策略和具体实施方案。 “传通影响力操控、说服机制研究”对影响力传通的研究可谓从根本上推陈出新，为理解传通情境中所发生的一切提供了一种简单实用的方法。

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