电视品牌建构-宝阳悦读网

　　　　

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电视品牌建构

作者：陈兵

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内容简介:

电视作为大众文化的主要代表，目前正陷入文化与商业的困境，因此，科学建构电视品牌迫在眉睫。如果不理性跨越障碍，我们失去的就不仅是电视的未来，更是文化的发言权。通过基于受众导向的电视品牌建构，我们需要树立电视品牌的核心价值，构筑公共领域的知识话语体系，实现电视生态平衡。本书研究的主要问题是：在文化与商业困境中的电视如何进行品牌建构？这种品牌建构如何处理与受众的微妙关系？

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0.362737s

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