自传播：为产品注入自发传播的基因-宝阳悦读网

　　　　

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自传播：为产品注入自发传播的基因

作者：朱百宁

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许多公司都遇到在资源和资金有限的情况下，如何进行产品推广的难题。然而，提到推广，大部分人还停留在电视、户外、地铁广告，或者所谓微博、微信、段子之类新媒体的狭义认知阶段，很多人都忽视了产品本身所具有的强大的自传播潜力。《自传播》基于作者多年有关自传播的实践经验，对业界成功案例和相关著作文章的分析总结，第一次系统化、全方位地阐述了产品和营销自传播的方法。全书既有方法论总结，又附有翔实的案例进行说明，因而非常具有实操性。作为一本讲述自传播的书籍，本书也尝试设计一些自传播的机制，打造史上第一本可以与读者互动的、有创意的书。

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