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畅销书经典案例研究（套装共10册）

作者：、销售情况、畅销攻略等方面总结不同类型畅销书出版传播经验，探究这些营销模式给我国书业营销带来的启示，为业界畅销书出版者提供借鉴。本书力求通过不同的侧面为大家展示一个立体的、依据应用语言学和传播学基本原

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畅销书经典案例研究（套装共10册）

：

《畅销书经典案例研究》精选中国文学类经典出版案例，从国内外经典畅销书的营销案例入手，从

作者简介:

、销售情况、畅销攻略等方面总结不同类型畅销书出版传播经验，探究这些营销模式给我国书业营销带来的启示，为业界畅销书出版者提供借鉴。本书力求通过不同的侧面为大家展示一个立体的、依据应用语言学和传播学基本原理的分析方法。

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