电子商务客户关系管理-宝阳悦读网

　　　　

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电子商务客户关系管理

作者：汪楠

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内容简介:

本书系统地阐述了电子商务客户关系管理的基本概念和基本理论，从核心内容角度阐述了电子商务客户信息管理、电子商务客户满意管理、电子商务客户忠诚管理、电子商务客户服务管理的内容和实施方法；从实践角度分析了电子商务客户关系管理系统的构建和电子商务客户呼叫中心的建设；从企业应用角度阐述了CRM、ERP、SCM三者的集成技术。

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0.317310s

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