现代市场营销学（第四版）-宝阳悦读网

　　　　

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现代市场营销学（第四版）

作者：王谊

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mobi/epub/pdf/awz3

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内容简介:

为了适应我国工商界市场营销管理实际的需要，以及满足高等院校营销管理课程教学的需要，我们组织编写了此书。全面系统地阐述了现代市场营销管理的理论和方法，注重理论性和实践性相结合，增加了最新的市场营销学科发展内容，如营销能力，整合营销等内容。每章均有小结和复习思考题。

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0.232801s

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