新时代下中医药文化认同研究：量表设计、现状调查与对策-宝阳悦读网

　　　　

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新时代下中医药文化认同研究：量表设计、现状调查与对策

作者：潘小毅

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内容简介:

本书采用质性研究和实证研究方法，根据标准量表编制规范，开发中医药文化认同量表（Traditional Chinese Medicine Cultural Identity Scale，TCMCIS），依托量表调查中医药文化认同水平，并通过理论演绎，形成研究假设实证分析中医药文化认同水平的差异、形成机制及影响因素，以科学传播理论和文化循环理论模型为基础，从文化表征和媒介融合视角探讨新时代下中医药文化认同构建和提升的具体对策。

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