健康企业管理-宝阳悦读网

　　　　

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健康企业管理

作者：何强

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《健康企业管理》是以我国的健康企业为研究对象的一门科学，是公共卫生教育专业必修的基础课。本教材是全国中医药行业高等教育“十四五”规划教材之一，主要供全国高等中医药院校健康服务与管理专业及相关专业使用。本教材由12章组成。阐述了健康企业和健康企业管理的基础和原理、健康企业战略、经营决策和计划、企业文化，涉及企业创新、企业运营、供应链管理及企业发展等重要领域。每章前面写明了学习要求，并配有引导案例，各重要知识点配有拓展资料或拓展阅读内容，便于学生树立学习目标，掌握学习重点；每章后面列出了思考题，便于课后复习与测试。

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