机遇与挑战：企业市场营销策划新形势-宝阳悦读网

　　　　

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机遇与挑战：企业市场营销策划新形势

作者：白茜

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本书以新经济时代和“互联网+”为前提，分析了市场营销的理论发展与实际应用。全书共分为四个部分：理论篇、现实篇、分析篇和对策篇。首先介绍了新经济下市场营销的转变和延伸以及“互联网+”背景下的市场营销的特征和变革，并分析了新经济时代企业市场营销的问题和发展趋势；其次分析了“互联网+”时代的新型营销模式，并详细分析了社会化媒体营销、搜索引擎营销、移动营销三种新营销方式；再次分析了“互联网+”时代企业市场营销的实施方式和发展对策；最后通过案例分析阐述了新经济时代企业应当如何开展营销策划。

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