现代酒店管理与服务创新研究-宝阳悦读网

　　　　

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现代酒店管理与服务创新研究

作者：蒋晓东

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随着时代变迁，创新已然成为当下社会发展不可或缺的一个特征，在日益激烈的竞争中，企业若缺乏创新就会失去生气和特色，难以捕捉到顾客的兴趣点和真正需求，从而痛失市场份额。对于身处服务行业的酒店企业来说，创新更是起着不可替代的作用。酒店是典型的顾客导向型企业，顾客因素对酒店的创新和成长有着不容忽视的影响。顾客在日趋成熟和理性的过程中，需求呈现出多元化发展趋势，要提高酒店成长性，必然离不开强化服务创新。在当今时代发展背景下，顾客和酒店之间是一种相互影响的关系，把顾客融入服务创新过程当中，实践开放式服务创新是酒店获取竞争优势以促进成长的重要途径。

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