中国体育消费与发展研究-宝阳悦读网

　　　　

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中国体育消费与发展研究

作者：黄飞

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本书在与国外体育产业对比中，着重对我国体育产业发展相关策略问题进行了详细的说明。全书一共分为七章，分别从体育产业发展综述、体育市场发展研究、体育消费行为的策略分析、体育资源配置的策略研究、体育产业投入产出的策略研究、职业体育发展的制度经济策略研究和体育产业发展的政策研究方面进行解读。体育产业是我国经济发展中的重要组成部分。分析我国体育产业发展现状中存在的问题，既要以传统的经济理论作为指导，也需要用相关的体育经济理论作指导。因此，在与国外体育产业对比中，笔者着重对我国体育产业发展相关策略问题进行了详细的说明。

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