新媒体传播与舆论引导-宝阳悦读网

　　　　

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新媒体传播与舆论引导

作者：王舒锡

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舆论引导一直是我国政府新闻与宣传工作中的重点，尤其是报纸、电视、广播等传统媒体，在舆论引导方面长期担任主角。近年来，随着互联网技术的发展，以互联网技术为支撑的博客、论坛、微博、微信、微视等新媒体应用不断普及，极大地激发了公众的知情权和参与权，民众通过各种新媒体的传播平台来表达自己的观点和言论，对热门事件加以评论的参与热情和活跃度都达到前所未有的程度。因此，新媒体传播的出现成为“思想文化信息的集散地和社会舆论的放大器”，已经使传统的传播模式发生巨变，从而改变舆论的传播方式，并形成新的格局。

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