旅游目的地管理案例集-宝阳悦读网

　　　　

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旅游目的地管理案例集

作者：张鹏杨

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内容简介:

本书是“新文科高等学校旅游管理类专业课程精品系列教材”之一。本书按照旅游目的地管理导论、旅游目的地角色构成、旅游目的地公共服务、旅游目的地开发、旅游目的地形象、旅游目的地营销、旅游目的地节事活动、旅游目的地竞争力、旅游目的地发展影响、旅游目的地危机管理、旅游目的地可持续发展、旅游目的地分类管理十二个章节内容，精选43个典型案例，来阐释各章的知识点及教学内容。本书的编写基于云南省文化与旅游业的发展与融合创新，以大量典型案例为基础，提出自己的独到见解，为旅游学的发展提供案例支撑、奠定发展基础。

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