社会化商务背景下的网站本土化研究-宝阳悦读网

　　　　

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社会化商务背景下的网站本土化研究

作者：吴泰来

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随着经贸国际化程度的不断提高，越来越多从事社会化商务的公司参与到国际贸易之中。在国际贸易中，对网站进行本土化的设计，对于社会化商务的成功至关重要。本书对社会化商务背景下网站本土化的设计策略、策略效果、外生因素和作用机理进行了研究。本书相关研究成果可供从事人机交互、信息管理、跨国营销和电子商务等领域的教学科研人员、管理人员和工程技术人员，以及管理科学、信息科学和营销学等专业的研究生和高年级的本科生阅读参考。

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